Leaving on a jet plane
When looking at all of the places today marketers have to leave their mark, airplane travel can't be ignored. The terminals for each airline are littered with advertisements for everything under the sun. From travel destinations to business solutions advertisements are there with you the entire trip. After boarding, a passenger is still a potential customer of additional services offered. For example, many planes come with televisions in the headrests, which you may watch silently, or pay $2 for a headset to listen in. That's usually the time I start lip synching, or turn to a foreign channel so I can finally watch without being frustrated by the lack of understanding language. However, both the television and airline are trying to reach you, and regular headphones will do the trick. When you're "plugged in" the advertisements from anywhere can flow in, and they've got you all ears with nowhere to go.
You'd think your safe at thirty thousand feet from spending cash, right? Well, not exactly, there are credit card slots next to the televisions. This way you may make a phone call ($3.99 a minute Jet Blue), order an on demand movie ($4.99-8.99), or order from the advanced meal menu. While there has always been beverage services, the ease of ordering everything else is amazing. Many times you don't even have to speak a word before a quick "thanks" to the delivering attendant; you can tap and purchase whatever you'd like from the television in front of you. I would like to see the revenue collected from a single flight. Although it is definitely not where the airlines make their money, it's another way to keep the initial price of a flight down. The industry is mature and crowded enough that any new incentive is welcome.
When looking at all of the places today marketers have to leave their mark, airplane travel can't be ignored. The terminals for each airline are littered with advertisements for everything under the sun. From travel destinations to business solutions advertisements are there with you the entire trip. After boarding, a passenger is still a potential customer of additional services offered. For example, many planes come with televisions in the headrests, which you may watch silently, or pay $2 for a headset to listen in. That's usually the time I start lip synching, or turn to a foreign channel so I can finally watch without being frustrated by the lack of understanding language. However, both the television and airline are trying to reach you, and regular headphones will do the trick. When you're "plugged in" the advertisements from anywhere can flow in, and they've got you all ears with nowhere to go.
You'd think your safe at thirty thousand feet from spending cash, right? Well, not exactly, there are credit card slots next to the televisions. This way you may make a phone call ($3.99 a minute Jet Blue), order an on demand movie ($4.99-8.99), or order from the advanced meal menu. While there has always been beverage services, the ease of ordering everything else is amazing. Many times you don't even have to speak a word before a quick "thanks" to the delivering attendant; you can tap and purchase whatever you'd like from the television in front of you. I would like to see the revenue collected from a single flight. Although it is definitely not where the airlines make their money, it's another way to keep the initial price of a flight down. The industry is mature and crowded enough that any new incentive is welcome.
Have you been on a flight recently to see some of this? What do you think?
I think Jet Blue is the front runner in this department because they are the only airline that I know of that guarantees tv for the whole flight. By marketing an airline that shows free tv they already have a huge step up, on top of that they have the movie service and show you a couple minutes worth to drag you in before they ask you to pay. I don't think I would pay for a movie or food, but if I forgot my headphones then I would spend the $2 for an hour or more worth of music or tv.
ReplyDeleteI haven't been on a plane in a couple of years, but I would agree with Dylan in saying Jet Blue is the front runner for flying. One thing I can't stop thinking of is how hard it must be to constantly be updating an airlines marketing material. I feel like it's a touchy area for most and can't be the easiest place to deal with people.
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