When reading a Hartford Courant article on my Itouch, an advertisement popped up without my knowledge. I looked away from the screen, and tapped it again when I looked back down to read the remainder of the story. I found myself on a completely different web page because I accidentally tapped the bottom of the screen, where an advertisement had been lurking, waiting to be hit. This time, Bank of America had paid for an advertisement for low mortgage rates, and somebody had just been paid for my accident. It makes sense that companies choose to advertise on free applications, it gives incentive to buy the real product, and a way to keep making applications profitable. It makes me think, who started all this?
For television, I could see why there would be many commercials on a basically free service, all you needed was a t.v. and an antenna. However, when there started to be cable options, how did commercials leak their way into the deal? If there is a service that isn’t free, wouldn’t you be able to rid commercials from your viewing? Aside from a larger selection of channels, the time spent away from your favorite show is still similar. It’s amazing that the problem got to a point where a service to completely wipe out commercials from viewing, creating a DVR service. The idea of that comes at a funny time, were some people are waiting to view commercials during the superbowl. One day we are making an exit to all commercials where another we’re waiting for what company can top the other. It makes me wonder why some companies make mediocre commercials all year long, and find out it’s a great idea to make one quality ad for a football game.
