They'll even get you when you're skiing.
The other day, while I was skiing at Smuggler's Notch, and then again at Bolton Valley, I realized there are advertisements on the mountain. At the bottom and top of the ski resorts, there is commercial space to be had. The two main kinds I saw were stationed right beside the lift at the bottom, and near where the trail starts at the top. I can't think of these locations to be very successful in their marketing efforts. Like a watermark or beach, I'd think that most people skiing wouldn't carry much cash on them. Or, if someone saw the advertisement on the mountain, I doubt they'd be paying attention to it. For example, I was looking for them second time around and I could only remember two of the four. One was for "Powderbank.com" and the other was for "Kleenex."
I clearly recognized the Kleenex advertisement, and can see its relevance. At the bottom of the ads are a shelf where you can grab tissues and toss them out. What a perfect opportunity to reach people with such a universal product. However, it doesn't provoke me to buy their tissues verses any other brand. They are very helpful and much appreciated though, it makes me want to be the sales rep. that goes skiing all over and gets to refill the Kleenex!
The other day, while I was skiing at Smuggler's Notch, and then again at Bolton Valley, I realized there are advertisements on the mountain. At the bottom and top of the ski resorts, there is commercial space to be had. The two main kinds I saw were stationed right beside the lift at the bottom, and near where the trail starts at the top. I can't think of these locations to be very successful in their marketing efforts. Like a watermark or beach, I'd think that most people skiing wouldn't carry much cash on them. Or, if someone saw the advertisement on the mountain, I doubt they'd be paying attention to it. For example, I was looking for them second time around and I could only remember two of the four. One was for "Powderbank.com" and the other was for "Kleenex."
I clearly recognized the Kleenex advertisement, and can see its relevance. At the bottom of the ads are a shelf where you can grab tissues and toss them out. What a perfect opportunity to reach people with such a universal product. However, it doesn't provoke me to buy their tissues verses any other brand. They are very helpful and much appreciated though, it makes me want to be the sales rep. that goes skiing all over and gets to refill the Kleenex!
I think this is an interesting idea to bring up because at Smuggler's Notch I recently noticed an ice climbing advertisement hanging on the fence guarding the cliff before you get to the top of Sterling peak. I thought it was a pretty good idea to advertise there because it is something that draws everyone's attention. However, I still haven't taken the time to check out what the ice climbing program is all about.
ReplyDeleteAlso, after seeing this advertisement, it made me a bit uneasy about the possibilities of advertisers littering the trails with them. I think it takes a bit of the nature aspect out of it if we were to be bombarded by all these advertisements as we skied/snowboarded down a run.
I guess this just goes to support the theory that one can not escape advertising - even at the mountain. As an avid skier and rider, I do not appreciate the ads on the mountain for the same reason I enjoy driving on I-89 in Vermont; the lack of billboards and advertisements ads to the outdoor experience. I guess the mountains are looking for ways to add to their revenue to help cover their overhead costs. I have not noticed any large ads at the mountain that stand alone. I have seen more ads that are on the same board as the trail map.
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