"I want to go to Friendly's"

At first, it seems like a waste to advertise while the customer is already engaged in a sale. At Friendly's, they play their own advertisements over their speaker system between songs. Even though the establishment is failing as a business, it may not be a bad idea. The jingle is terrible, and seems to play at least ten times before you leave. However, that darn jingle is very catchy and could do a number with young kids. Although pretty annoying to adults, kids could pick that up and sing it over and over again. Is it worth it to have something annoying to adults, who transport and pay, but gets in the younger customers' heads and drives them back?

The case study would probably say the tactic wasn't successful, but at a different time in the business's history I think it could have been a great idea. There are plenty of successful businesses that rely on cheesy and annoying advertising. Whatever sticks with possible customers is what will be able to drive business to certain establishments. The opposite however can happen and there are ads that deter possible customers from purchasing the product. The “I want to go to Friendly’s” chant in the restaurant may have been that little bit to help the company go out of business, despite their delicious food.